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Version 1.0 / June 2026
BM light grey
HEX: 808285
RGB: 128/130/133
CMYK: 52/43/41/06
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BM dark grey
HEX: 464646
RGB: 70/70/70
CMYK: 67/60/58/42
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BM gold
HEX: AF8D41
RGB: 175/141/65
CMYK: 20/30/70/15
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BM beige
HEX: F1EFE6
RGB: 241/239/230
CMYK: 4/3/8/0
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BM electric blue
HEX: 4D41ED
RGB: 77/65/237
CMYK: 77/73/0/0
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BM cool blue
HEX: 4F76E3
RGB: 79/118/229
CMYK: 74/55/0/0
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BM violet
HEX: 9440EC
RGB: 148/64/236
CMYK: 58/77/0/0
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BM sky bue
HEX: 6FD1FA
RGB: 111/209/250
CMYK: 56/0/1/0
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BM cerise
HEX: A93690
RGB: 169/54/144
CMYK: 28/96/0/0
BM purple
HEX: 340F53
RGB: 52/18/83
CMYK: 90/100/30/35
100%
Blake Morgan Brand Guidelines
Our supporting colour palette is designed to complement our primary brand colour and add visual interest to our communications. It is particularly effective in charts, diagrams, campaign-specific materials, and other applications where additional colour can enhance clarity, create distinction, and improve audience engagement.

Always use the secondary palette with consideration, combining with our primary brand colour.Tints of the secondary palette are acceptable and should be used in line with the approved breakdowns shown below.
Purple is our primary brand colour. It should be used on all of our communications and can be combined with our supporting colour palette

The primary brand colour can be used as a solid, in text (headings or sub headings) or as a gradient combined with another colour from our supporting colour palette.
Primary and supporting colour palette