Version 1.0 / June 2026
3. Reversed logo
Our logo may also be used in white reversed out of the Blake Morgan purple. (See full guidance for reversing our logo out of solid colours on the next page.)
Note: Logo should never appear in a box. This illustration indicates colour only.
Our logo may also be used in white reversed out of the Blake Morgan purple. (See full guidance for reversing our logo out of solid colours on the next page.)
Note: Logo should never appear in a box. This illustration indicates colour only.
2. Clear space
To maintain the legibility of our logo, a minimum clear space must be preserved on all four sides. The height of the 'Sundial' serves as a guide for the minimum amount of space that should surround the logo.
To maintain the legibility of our logo, a minimum clear space must be preserved on all four sides. The height of the 'Sundial' serves as a guide for the minimum amount of space that should surround the logo.
4. Sundial motif
This element of our logo should never be used a standalone graphic. It can only ever be used as part of our logo as illustrated in items 1-3 above.
This element of our logo should never be used a standalone graphic. It can only ever be used as part of our logo as illustrated in items 1-3 above.
1. Primary logo
This is our primary logo and should be used wherever possible. Please ensure that the correct master artwork files outlined in this guideline document are used for all brand communications.
This is our primary logo and should be used wherever possible. Please ensure that the correct master artwork files outlined in this guideline document are used for all brand communications.
Blake Morgan Brand Guidelines
Logo basics