Version 1.0 / June 2026
These guidelines provide the foundation for a clear and consistent Blake Morgan brand – shaping how we communicate through visual identity.
Whether we are engaging with clients, prospective clients, colleagues, or industry partners, our aim is to build immediate trust and demonstrate the professionalism, expertise, and integrity that define Blake Morgan.
This document sets out the essential components of our visual identity. It explains how our typography, colour palette, and imagery work together across every touchpoint to create a confident, cohesive, and recognisable brand – ensuring we communicate our values, insight, and client commitment with clarity and impact.
Whether we are engaging with clients, prospective clients, colleagues, or industry partners, our aim is to build immediate trust and demonstrate the professionalism, expertise, and integrity that define Blake Morgan.
This document sets out the essential components of our visual identity. It explains how our typography, colour palette, and imagery work together across every touchpoint to create a confident, cohesive, and recognisable brand – ensuring we communicate our values, insight, and client commitment with clarity and impact.
Blake Morgan Brand Guidelines
Introduction