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Version 1.0 / June 2026
When the Blake Morgan logo is used reversed out of a gradient (in white), it should only be positioned on the purple section of the gradient to ensure sufficient contrast and legibility.
Gradients are primarily intended for use in external marketing communications, most commonly on the cover or opening page of a document where there is sufficient space for them to add texture, depth, and visual impact.Gradients should generally not be used in Microsoft PowerPoint, Microsoft Word, or other internally produced documents, as results can vary between applications and may lead to inconsistencies in brand presentation.
Our brand style allows for the use of gradients within our communications. Gradients may be applied horizontally or vertically and must always consist of our primary brand colour paired only with one of the five supporting colours shown below. Do not use any other colours from the supporting palette for gradients.Purple should always remain the dominant colour, occupying more than half of the gradient area. This can be achieved by adjusting the gradient’s centre point accordingly.
BM electric blue
BM cool blue
BM violet
BM sky bue
BM cerise
HEX: 4D41ED
RGB: 77/65/237
CMYK: 77/73/0/0
HEX: 4F76E3
RGB: 79/118/229
CMYK: 74/55/0/0
HEX: 9440EC
RGB: 148/64/236
CMYK: 58/77/0/0
HEX: 6FD1FA
RGB: 111/209/250
CMYK: 56/0/1/0
HEX: A93690
RGB: 169/54/144
CMYK: 28/96/0/0
BM purple
BM purple
BM purple
BM purple
BM purple
HEX: 340F53
RGB: 52/18/83
CMYK: 90/100/30/35
HEX: 340F53
RGB: 52/18/83
CMYK: 90/100/30/35
HEX: 340F53
RGB: 52/18/83
CMYK: 90/100/30/35
HEX: 340F53
RGB: 52/18/83
CMYK: 90/100/30/35
HEX: 340F53
RGB: 52/18/83
CMYK: 90/100/30/35
Blake Morgan Brand Guidelines
Gradient colour palette