The use of stock images of people should be avoided to maintain consistency with the Blake Morgan brand.
All imagery should be selected to complement the content, maintain a professional appearance, and support a consistent visual style across the presentation.
Illustration-style brand images may be used where the material relates to Blake Morgan generally, or to our core services, sectors, or areas of expertise.
Abstract brand imagery may be used where the content relates to a particular framework, client, or more specific service area (for example, project finance, Methodist framework).
Office location photography should only be used where there is a clear connection to a specific office, location, or regional activity being referenced (for example in an event invite).
Collateral level | Collateral type | Imagery |
Tier 1 collateral | Client/contact/corporate brochure, advertising and social media. | Illustration style from expertise section of website. |
Tier 2 collateral | Core services, sectors, or areas of expertise brochures and materials. | Illustration style from expertise section of website. |
Tier 3 collateral | Materials relating to a particular project, framework, or more specific service area (for example project finance or Methodist framework). | Abstract imagery. |
Tier 4 collateral | Other materials. | Illustration, abstract or high-quality exterior imagery specific to location. |
